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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları

PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What are some of the factors that effect market segment attractiveness?


CEVAP:

Some of the market factors that affect market segment attractiveness can be summarized as follows;

Size of the segment, Segment growth rate, Stage of industry evolution, Predictability, Price elasticity and sensitivity, Bargaining power of customers, Seasonality and cyclicality of demand.