PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:
SORU:
What are the 3 more P’s that can be added to marketing mix?
CEVAP:
Marketing mix is extended for services because of their specific aspects such as intangibility, perishability, variability, and inseparability. Services can’t be sensed, stored, standardized, and separated from the provider. Therefore, 3 more Ps are added to marketing mix: Process, people, and physical evidence. Process refers to activities related to providing a service. People can be considered as anyone in the service environment such as services producers, front line employees. Since services are intangible, physical evidences are necessary to embody the benefits of the services.