MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

CEVAP:

The advantages and disadvantages of public relations are as follows:

Advantages:

• Low cost
• Reach highly specific targets
• Avoid clutter
• Message credibility

Disadvantages:

• Lack of control over message
• Target audience may not link message to brand