CEVAP:

In order to call an advertising as effective it has to satisfy the following criteria:

• It must be coordinated and compatible with the other elements of marketing communication.
• It must get people’s attention and create awareness.
• Effective advertisement messages promise what the brand can deliver. Promising more than the brand can deliver may attract the customers once but they may distrust the advertisers and advertisements in the long term.
• Effective advertisements are the ones that prevent creative ideas from overwhelming the strategy. At the end, advertisement aims to inform, inspire and sell the product.
• It must be stated in a way that relates to the consumers’ needs, wants, and values.