PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:

CEVAP:

Tangibility level classification includes three classes of products: durable goods, non-durable goods, and services. Durable goods are those goods purchased less frequently and used in a longer period of time such as refrigerator, carpet, and mobile phone. Non-durable goods are those goods bought frequently and consumed shortly such as newspaper, bread, and water. Services refer to intangible marketing elements such as travel and hospitality