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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları

PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What are the criteria used for evaluating the usefulness of segmentation?


CEVAP:

Market segments must be measurable, accessible, substantial, differential and actionable in order to be evaluated as useful.