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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları
PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:
SORU:
What are the criteria used for evaluating the usefulness of segmentation?
CEVAP:
Market segments must be measurable, accessible, substantial, differential and actionable in order to be evaluated as useful.