PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:

CEVAP:

Data consists of numbers, records, symbols, and the like about facts. Data could be obtained from events, changing circumstances, and developments that occur in the business environment; as well as from records and reports kept by the company itself. Information is related to the formation and shaping of data. In other words, information is obtained by attributing meaning to the collected data. From this point of view, information is interpretation of numbers, records, symbols, situations, etc. that make up the data. Knowledge has a deeper, richer and broader meaning than information. Information is converted into knowledge; when information is synthesized and used in decisions, it transforms into knowledge.