MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

CEVAP:

Strategic Planning: Has an overall, long-term organizational direction, creates long-term organizational framework, overall orientation is required to fit the
organization to its environment, goals and strategies are assessed from an overall perspective, significance of goals and strategies is only
recognizable over the long term

Marketing Planning: Deals with day-to-day performance and results, represents only one stage in organizational development, functional and professional orientations likely to overweigh, goals are separated to specific targets, significance of goals and strategies is immediately recognizable