PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What are the economic and technological factors that may affect market segment attractiveness?


CEVAP:

Issues related to the general economic conditions and the technological factors are; Barriers to entry, Barriers to exist, Bargaining power of suppliers, Level of technology utilization, Investment required, Margins available.