MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Introduction to Marketing soru detayı:

CEVAP:

The economic impacts of marketing and logistics can affect individual consumers. These impacts can be explained through the concept of economic utility, which is the value or usefulness of a product in meeting customer needs and wants. In making goods and services available to customers, marketing and logistics channel members add value by creating the place, time, possession, and information utilities. Place utility is created by making the product and/or service available for customers in a location that is suitable to potential customers. Closely related to place utility is time utility, which refers to having goods and services when they are needed by customers. Form utility refers to product’s being in a form that can be used by customer, and is of value to customer. Possession utility is the value consumers put on buying a product and having the freedom to use the product. Having a variety of easy payment methods is part of facilitating possession as is the physical location of the product and how it is delivered to the customer. Information utility refers to the availability of replies to questions and general communication about useful product features and benefits.