MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Pricing and Price Management soru detayı:

CEVAP:

The external factors that a marketing manager needs to take into consideration when making a pricing decision are the market and demand structure of the firm, economic factors such as inflation or stagflation, the costs and prices of both direct and indirect competitors, the desires and requirements of its distribution channel, legal regulations in the country it operates, and the societal concerns.