MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

PAYLAŞ:

SORU:
What are the five basic tools of ‘the promotional mix’?

CEVAP:
The basic tools used as the promotional mix can be listed as below (as can be seen in Figure 5.2, p. 129):

Advertising

Personal selling

Public relations

Sales promotion

Direct marketing

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