AOF.SORULAR.NET
aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Marketing Mix soru cevapları

PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:

PAYLAŞ:

SORU:

What are the functions of channel members and what do they include?


CEVAP:

There are many functions of channel members including physical distribution, communication, tran­saction, and facilitation. These functions include:

  • Information: Channel members gather information from market and consumers and transfer it to the company. They also transfer the information about the company and its products to consumers.
  • Promotion: Channel members communicate with consumers to convince them for buying. Sales incentives may be offered to the retailers to gain their cooperation for the sales of the products. Retailers may promote the products by advertising in local billboards.
  • Contact: Channel members try to find and get in touch with potential buyers.
  • Matching: Channel members coordinate production activities with the needs and wants of consumers.
  • Negotiation: Channel members try to reach a deal in order to transfer the ownership of products. They negotiate on price, selling terms, duty of each member etc.
  • Physical distribution: Channel members transport and store the products.
  • Financing: Channel members fund channel activities.
  • Risk taking: Channel members take the risks of channel activities.