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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru cevapları

PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:

PAYLAŞ:

SORU:

What are the functions of marketing information system?


CEVAP:

The first function of the system is to determine the information needed in marketing decisions.

The second function of the marketing information system is to generate any kind of marketing information that might be needed in decision-making.

The third function of the marketing information system is to deliver the generated information to the people or managers who would use this information need in marketing decisions when needed.