CEVAP:

Marketing function of business interests with product pricing, advertising, sales of current products in current markets, developing new markets and new products to attract current and potential customers. Marketing information systems are oriented for gathering, processing, storing, researching, analyzing and evaluating information that will help an enterprise to make marketing decisions, and ensuring the flow of information within the enterprise. Marketing information systems also undertake functions such as interactive marketing, sales force automation, customer relationship management, market research and predictions and advertising campaigns.