PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:

PAYLAŞ:

SORU:

What are the important factors when making consumption decisions?


CEVAP:

There are some factors that are important when making consumption decisions such as;

  • Significance of the decision
  • Availability or extent of previous experience
  • Willingness to gather information and amount of information gathered
  • The number of alternatives available
  • Decision criteria