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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:
SORU:
What are the main categories of markets?
CEVAP:
Markets are mainly divided into four categories as; consumer markets, business markets, global markets and nonprofit and governmental markets.
Consumers are individuals who buy products or services for personal consumption.
Business markets consist of organizations that buy products or services for use in their own businesses or to make other products.
In global markets, companies focus on the selection and exploration of global marketing opportunities and utilize resources around the world for achieving competitive advantage.
Nonprofit institutions are present for providing benefit to society and they are subject to different set of laws.