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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları
PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:
SORU:
What are the main factors that may affect market segment attractiveness?
CEVAP:
There are so many factors that may affect market segment attractiveness. We can categorize these factors under four main themes
- Market factors
- Economic and technological factors
- Competitive factors
- Environmental factors.