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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları

PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What are the main factors that may affect market segment attractiveness?


CEVAP:

There are so many factors that may affect market segment attractiveness. We can categorize these factors under four main themes  

  • Market factors
  • Economic and technological factors
  • Competitive factors
  • Environmental factors.