CEVAP:

Clear and strong positioning is a very important part of marketing strategy as faulty positioning may damage all the marketing strategy. There are 4 main positioning errors that companies may face: Underpositioning, Overpositioning, Confused positioning and Doubtful positioning.

• Underpositioning: When customers have only vague ideas about the company and its products and do not perceive anything dis­tinctive about them.
• Overpositioning: When customers have too narrow understanding of the company, product, and brand.
• Confused positioning: When frequent changes and contradictory messages con­fuse customers regarding the positioning of the brand.
• Doubtful positioning: When the claims made for the product or brand are not re­garded as credible by the customer.