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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları

PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What are the main positioning errors that companies may face? Explain these errors.


CEVAP:

Clear and strong positioning is a very important part of marketing strategy as faulty positioning may damage all the marketing strategy. There are 4 main positioning errors that companies may face: Underpositioning, Overpositioning, Confused positioning and Doubtful positioning.

  • Underpositioning: When customers have only vague ideas about the company and its products and do not perceive anything dis­tinctive about them.
  • Overpositioning: When customers have too narrow understanding of the company, product, and brand.
  • Confused positioning: When frequent changes and contradictory messages con­fuse customers regarding the positioning of the brand.
  • Doubtful positioning: When the claims made for the product or brand are not re­garded as credible by the customer.