PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

CEVAP:

Micro segmentation and mass customization are major approaches used in finer segmentation opportunities. Micro segmentation aims to identify very narrow segments by using some segmentation variables and the main difference is that micro segmentation produces a large number of very small segments. On the other hand, mass customization aims to produce customized products in a mass production line by using computer-aided manufacturing and supply systems.