PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:

CEVAP:

Price can be set between two extremes: cost and customer value. Companies use three major pricing strategies including cost-based pricing, value-based pricing, and competition-based pricing. In value-based pricing, customers’ value is used to set a price for a product. This is a customer-driven strategy and if a company charges a higher price than the value of the product in the eyes of the consumer, it cannot sell the product. Cost-based pricing determines the cost of the product firstly. A mark-up is then added to the cost to set a price level. This strategy is product-driven. In competitor-based pricing companies set a price that is very similar to the competitive products.