MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

CEVAP:

Some of the popular message execution styles are as the following:

• Slice of life: In these advertisements, “typical” people use a product in a normal setting.
• Lifestyle: The product/service advertised is shown as an essential part of a life style or the product is associated with a specific lifestyle.
• Technical expertise: This type of advertisement focuses on the company’s expertise in making a product or providing a service.
• Fantasy: This style creates a fantasy around the product or its use.
• Mood or image: This style builds a mood or image around the product or service, such as beauty, love, intrigue, serenity, or pride.
• Musical: In these ads, a new music may be created with specific sentences about a product or sentences of a known song may be changed.
• Testimonial evidence or endorsement: A trustable and credible person suggests the product.
• Scientific evidence: In this style, some survey findings or scientific evidence such as laboratory tests of the brand are presented to justify the promise of the company.
• Personality symbol: In some of the ads, a specific character is created to represent the brand.