CEVAP:

The origins of organizational culture research lie in anthropology and sociology. Culture research has generally taken a higher-level view and the collective organization is of interest (Martin, 1992). While interest in organizational culture was sparked in early 1980s, its managerial implications has made it a popular and vibrant research area. Fostering a strong organizational culture is an enthusiastically adopted aim of consulting firms (Schneider and Barbera, 2014).