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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Marketing Mix soru cevapları

PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:

PAYLAŞ:

SORU:

What are the pricing strategies that can be used in the introductory stage? Explain them briefly.


CEVAP:

The pricing strategies change in different stages of product life cycle. Two pricing strategies can be used in the introductory stage: Market-skimming and market-penetration. Market-skimming pricing sets high prices to skim higher revenue from the market. Market-penetration pricing sets low prices to penetrate the market as much as possible.