PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

Straight rebuy involves routine problem solving decision making where the organization has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs. This type of buying situation ordinarily occurs for products such as raw materials, materials and parts, office supplies and services. This type of buying situation carries the risk of being unaware that better options may exist since the buyer keeps on buying the same products from the same suppliers.