MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

PAYLAŞ:

SORU:
What are the seven steps of ‘Ladder of Communication Effects’?

CEVAP:
Ladder (hierarchy) of Communication Effects is another model that helps marketing managers in designing the promotion mix (as can be seen in Figure 5.4, p. 143). Here are the steps:

Brand ignorance

Awareness

Knowledge

Liking

Preference

Conviction

Purchase

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