MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

CEVAP:

Ladder (hierarchy) of Communication Effects is another model that helps marketing managers in designing the promotion mix (as can be seen in Figure 5.4, p. 143). Here are the steps:

1. Brand ignorance
2. Awareness
3. Knowledge
4. Liking
5. Preference
6. Conviction
7. Purchase