MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:
SORU:
What are the steps of consumer adoption process?
CEVAP:
The consumer adoption process deals with the process by which the marketers try to understand how the potential customers try and come to learn about new products, new concepts, and new services offered by organizations.
The steps in the adoption process include:
(1) Awareness stage: The consumer becomes aware of the innovation but lacks information about it.
(2) Interest stage: The consumer is stimulated to seek information about the innovation.
(3) Evaluation stage: The consumer considers whether to try the innovation.
(4) Trial stage: The consumer tries the innovation to improve his or her estimate of its value.
(5) Adoption stage: The consumer decides to make full and regular use of the innovation.