PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:

PAYLAŞ:

SORU:
What are the steps of Consumer Decision Making Process?

CEVAP:
A consumer follows a step by step process called as Consumer Decision Making Process when buying products or services. These steps are:

Need recognition

Identification of alternatives (information search)

Evaluation of alternatives

Decision (purchasing and consuming)

Evaluation of the decision (post-purchase evaluation)

Consumers and Consumer Behavior İle İlgili Bütün Soru Cevaplara Geri Dön