PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:

PAYLAŞ:

SORU:

What are the things that companies need to know in order to compete in the market place?


CEVAP:

In order to compete in the market place, companies need to know:

  • Who are our consumers?
  • What they buy?
  • Why they buy?
  • How, when and where they buy?
  • Who participates in buying and consuming process?
  • What happens after consumption?