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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:
SORU:
What are the three functions of ‘advertising’?
CEVAP:
Advertising performs the following functions in the marketing communication mix:
- Informing: Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.
- Influencing: Advertising messages influence us to try the products.
- Reminding: Advertising keeps a brand or company name fresh in the consumer’s memory.