MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

PAYLAŞ:

SORU:

What are the three functions of ‘advertising’?


CEVAP:

Advertising performs the following functions in the marketing communication mix:

  • Informing: Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.
  • Influencing: Advertising messages influence us to try the products.
  • Reminding: Advertising keeps a brand or company name fresh in the consumer’s memory.