PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

When examining the types of markets, it can be seen that, in general, there are two main types of markets: consumer markets and business (organizational) markets. The consumer market is composed of individuals who buy products for their personal needs or for the needs of their household. The business market, on the other hand, is made up of organizations that buy products to use in manufacturing other products (for example, raw materials, components and parts), to resell to other organizations (for example, products sold to wholesalers and retailers) or to facilitate the activities conducted in the business itself (for example, press machines used in the factory, PC’s used in the offices).