CEVAP:

Marketing activity mainly deals with ten types of entities, which are: goods, services, events, experiences, persons, places, properties, organizations, information and ideas.

Goods: It is defined as a set of attributes assembled in an identifiable form and they are mainly classified as consumer and business goods.

Services: Services include activities, benefits or solutions offered to the customers which are intangible and do not result in the ownership of anything.

Events: Events are also marketed to the specific interest groups.

Experiences: Experiences are regarded as key concepts in marketing today and experience marketing is defined as any type of customer-oriented marketing activity, which creates a connection to the customers.

Persons: People, mainly including artists, musicians, CEOs, financiers, and other professionals also market themselves.

Places: Cities, states, nations conduct marketing activities to attract tourists, investors, residents, and businesses.

Properties: Properties are defined as “intangible rights of ownership to either real property (real estate) or financial property (stocks and bonds)”

Organizations: Organizations aim to achieve strong relationships with their target publics. Strong relationships lead to emergence of a
unique image of the company in the minds of the public. 

Information: Considering the latest developments taking place in information technology, information is nowadays viewed as a critical asset to be produced, transported and marketed to the related interest groups.

Ideas: Since market offerings basically include a basic idea, they can also be marketed to the target audiences.