MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

CEVAP:

Marketing channels are classified into three groups as; communication channels, distribution channels and service channels. 

Communication channels, including newspapers, magazines, radio, television, mail, telephone, posters, brochures, and the Internet, send and receive messages from target buyers. Companies basically communicate through their websites and social media.

Distribution channels primarily focus on the movement of goods and services from the business to the consumers. Products and services need to be transported to the consumption points, namely to the customers.

Companies use service channels in their interactions with the buyers. These service channels mainly include warehouses, transportation companies, banks and insurance companies and these companies provide logistical, financial and insurance related support to the manufacturers in order to achieve smooth flow of the products to the
consumers.