PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:

PAYLAŞ:

SORU:
What are the typical problems that marketing managers encounter in terms of marketing information?

CEVAP:
1. The lesser amount of required and relevant information compared to larger amount of redundant information;
2. Reaching the required information as a result of dispersed information sources in the company;
3. Being unable to reach some vital marketing information since they are constrained by some managers;
4. Being unable to gather critical marketing information at the time they are needed;
5. Being unable to be sure of the accuracy and precision of the marketing information gathered.

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