MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

PAYLAŞ:

SORU:

What are the ways of increasing the value for companies?


CEVAP:

Value is basically defined as a trade-off between benefits and sacrifice. Companies can increase the value of the offering by;

1) raising benefits,

2) reducing costs,

3) raising benefits and reducing
costs,

4) raising benefits by more than the raise in costs, or

5) lowering benefits by less than the reduction in costs.