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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru cevapları
PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:
SORU:
What do internal sources of information comprise?
CEVAP:
Internal sources of information comprise several types of records and reports such as costs, sales and revenue records prepared by the accounting department; capital flow, revenue and investors’ relations reports prepared by the finance department; raw materials and capital goods inventory records and production rate reports generated by the production department; and the marketing department’s records on sales expenditures and expenditures related to customers, advertising and other marketing communication activities.