PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:

CEVAP:

Internal sources of information comprise several types of records and reports such as costs, sales and revenue records prepared by the accounting department; capital flow, revenue and investors’ relations reports prepared by the finance department; raw materials and capital goods inventory records and production rate reports generated by the production department; and the marketing department’s records on sales expenditures and expenditures related to customers, advertising and other marketing communication activities.