MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

The concept of a product includes other special products over and above tangible ones. They are services (airlines, hotels, hospitals), events (sporting events, festivals), organizations (Universities, museums, performing arts organisations), persons (artists, musicians, physician etc.), places (cities, regions, whole nations), ideas (remember the famous quotation by the founder of Revlon “In the factory, we make cosmetics; in the store we sell hope.”).