MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

Developing new product ideas – and affective strategies to go with them – is often the key to a firm’s success and survival. But this is not easy and involves a series of steps which the organisation must carry out. These steps are summarised as:

• Idea generation
• Idea Screening
• Consept development and testing
• Business analysis
• Product development
• Test marketing
• Commercialization or launch