MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

PAYLAŞ:

SORU:
What do the terms ‘encoding’ and ‘decoding’ refer to?

CEVAP:
Encoding is the process of putting thoughts into symbolic forms by the sender. On the other hand, decoding refers to the process in which the receiver assigns a meaning to the symbols encoded by the sender.

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