PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

B2B marketing, simply stated, includes all marketing activities conducted between organizations. Therefore, B2B marketing includes all activities and all types of commercial transactions that take place among the members (organizations) in the value chain of a company, from suppliers, to manufacturers, original equipment manufacturers (OEM’s), parts assemblers, logistics firms, advertising firms, wholesalers, retailers, financial institutions, government organizations, etc.