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INTRODUCTION TO BUSINESS (İŞLETMEYE GİRİŞ) - (İNGİLİZCE) Dersi Marketing Management soru cevapları
INTRODUCTION TO BUSINESS (İŞLETMEYE GİRİŞ) - (İNGİLİZCE) Dersi Marketing Management soru detayı:
SORU:
What does brand equity mean?
CEVAP:
Brand equity is a term reflecting the brand’s worth in the eyes of consumers, usually reflected in the price.