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BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru cevapları
BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:
SORU:
What does “business-level strategy” refer to?
CEVAP:
Business-level strategy refers to the determination of the long-term goals and objectives, the allocation of the resources, and the adoption of courses of action in seeking competitive advantage when confıned to a single product market. Briefly, business-level strategy is about how to compete in sectors and markets determined by corporate-level strategy.