BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

PAYLAŞ:

SORU:

What does “corporate-level strategy” refer to?


CEVAP:

Corporate-level strategy refers to the determination of the long-term goals and objectives, the allocation of the resources, and the adoption of courses of action in seeking competitive advantage when competing in more than one industry and market simultaneously. It concerns the broad question, where to compete and effects the entire business. Thus, corporate-level strategy is concerned with decisions about in what businesses to operate.