CEVAP:

According to Adorno and Horkheimer, cultural products reduced to mass culture through the culture industry are standardized and distributed with rational techniques, and the buying motivation of the individuals is triggered through advertisement industry and they are constantly directed towards consumption. In short, the concept of “culture industry” refers to rationally organized-bureaucratic structures that considerably control and supervise modern culture, such as television networks. The structuring of cultural production in advanced capitalism has created a problem of uniformity that strikes everything.