MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Communication soru detayı:

CEVAP:

Direct marketing has been added to the promotion mix later than the other tools. Direct here means using direct media such as mailings (including e-mailings), catalogues, kiosks, direct response television ads, telephone or brochures, and not through intermediaries such as dealers, retailers or sales staff by the company. Direct Marketing Association explains direct marketing as “An accountable system of marketing which uses one or more communications media to effect a response. It is an interactive process where responses from or about buyers are recorded in a database for building profiles of potential customers and providing valuable marketing information for more efficient targeting.”