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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru detayı:
SORU:
What does each of the corporate level, business level and functional level strategies deal with?
CEVAP: While corporate level strategy answers the question of what businesses we should be in, business level strategy deals with formulating competitive strategies (e.g. answering the question of how to compete in a given business). Functional level strategies (e.g. strategies developed for production, finance and accounting, and human resources, etc.) aim to maximize resource productivity for supporting business level strategies. The hierarchy of levels of strategy is like a nest in which one strategy covers another.
While corporate level strategy answers the question of what businesses we should be in, business level strategy deals with formulating competitive strategies (e.g. answering the question of how to compete in a given business). Functional level strategies (e.g. strategies developed for production, finance and accounting, and human resources, etc.) aim to maximize resource productivity for supporting business level strategies. The hierarchy of levels of strategy is like a nest in which one strategy covers another.