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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:
SORU:
What does economic environment include?
CEVAP:
Economic environmental factors are variables or forces related to regulation of goods, money, energy and information exchange12, and these forces include economic growth, industrial production, and developments in national and international trade13. Economic environment is significant because it affects consumers’ and businesses’ purchasing power and thus, spending patterns. From an economical perspective, since the aim of businesses is to make profits, economic environment becomes significant.