BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

PAYLAŞ:

SORU:

What does “external analysis” mean?


CEVAP:

The external analysis comprises the analyses of the market structure and industry structure. The products (goods and services) are bought and sold in the market. Each market includes at least one industry, which is a group of companies offering products to satisfy the same customer needs. Moreover, a group of closely related industries form a sector.