PRINCIPLES OF MARKETING Dersi The Marketing Environment soru detayı:

CEVAP:

Marketers think that lifestyles and social values of consumers are affected by generation (when you are born and lived). Generations are assumed to have as much influence on buying and purchasing as demographic factors like income, education, and gender do, perhaps even more. To succeed in generation marketing companies must understand how motivation of consumers correlates with underlying values of their generation.