PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:

CEVAP:

Reference groups are defined as social groups that are important to a consumer and against which he or she compares himself or herself. A member group is a reference group to which an individual belongs. An aspiration group is a reference group to which an individual aspires to belong. Avoidance groups are groups individuals who do not like to be associated with or groups they dislike.